Powering the Future & Beyond

GSR is a powerful and trustworthy brand with a wide range of innovative products in the electrical, consumer goods, power backup and residential solar space. With 2 manufacturing units in India and 1 Manufacturing unit in Nigeria, more than 10 sales offices in Nigeria, 2 sales offices in UAE and presence in over 18 countries, our 800 employees serve more than 2,000 channel partners and millions of customers. Our motto has always been Customer Delight through Innovation & Passion with the focus on Execution & Team-work. At GSR, we passionately innovate to make life comfortable and efficient.













Our Product Range Straight from Manufacturing Unit

Top 5 reasons to choose GSR Electricals

Manufacturing Facilities

  • As a manufacturing-oriented organization that works on the principle of Making Quality Products at Right Price & best Practice', we do not focus on productivity alone. We work towards creating harmony between manufacturing output and efficiencies that deliver social, economic and environmental sustainability.
  • We have adopted world-class technology and automation to ensure that we produce our goods efficiently with emphasis on conservation of energy and water in a sustainable manner. We pursue methodology of Total Quality Managment to improve product quality and recycle and reuse our waste materials
  • We lay great emphasis on employee safety and accord it utmost priority.
  • Each plant works towards energy and process efficiency along with being socially responsible towards the resources of the village or town it is housed in.
Manufacturing Facilities

Quality Control

  • At GSR, We are conscious of good quality products manufactured at our plants. Various quality control measures are taken to deliver products that are safer, faster and simply better. Our teams realise and respect the basic requirement of our customers for a secure electrical & power appliance and so we have committed ourselves to create world-class products in India & Nigeria to maintain the quality globally.
  • All our products are as per SGS standards. GSR has a simple rule on quality- If it doesn't exceed customer expectation, it's not quality performance.
Quality Control

Research and Development

  • GSR focuses on innovation as one of the main pillars for growth. An on going research based on new ideas, inventions gives our work force a new direction towards technical progress.
  • We have always worked towards making a difference with our products. All of our innovations focus on making a valuable difference to our customer's lives. Our products like wires, cables, MCB, change over, isolator – that don't catch fire, or Ceiling fans – that keep works for 24 hours without getting heated up and use little electricity and more are all made with attention to detail- enabling us to fulfill their responsibility towards our end user.
  • Our teams are also focused on providing best products with zero defect services to enable them to be comfortable and secure in usage of electricity.
  • GSR has dedicated R&D centers in all its plants and at head office. The centers closely co-operate and work with various departments to provide the best and the latest in the term of technology and design.
Research and Development


  • We are committed to the highest standards of professional ethics and honesty
  • We are credible, we do what we say
  • We act in accordance to our roles and responsibilities
  • We are accountable for both our successes and failures and do not allocate blame
  • We speak up openly without fear


  • We consistently aim to achieve and exceed global benchmarks in quality and best practices.
  • We always strive for fresher ideas and newer ways of doing things.
  • We are most responsive to changing modern lifestyles and consumer needs.
  • We demonstrate drive and commitment for performance.